{"id":39872,"date":"2025-05-16T13:06:44","date_gmt":"2025-05-16T18:06:44","guid":{"rendered":"https:\/\/transformarqroo.com\/?p=39872"},"modified":"2025-05-20T13:42:50","modified_gmt":"2025-05-20T18:42:50","slug":"instalan-comision-especial-de-promocion-turistica-en-playa-del-carmen-para-fortalecer-al-destino-a-nivel-mundial","status":"publish","type":"post","link":"https:\/\/transformarqroo.com\/index.php\/2025\/05\/16\/instalan-comision-especial-de-promocion-turistica-en-playa-del-carmen-para-fortalecer-al-destino-a-nivel-mundial\/","title":{"rendered":"INSTALAN COMISI\u00d3N ESPECIAL DE PROMOCI\u00d3N TUR\u00cdSTICA EN PLAYA DEL CARMEN PARA FORTALECER AL DESTINO A NIVEL MUNDIAL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39872\" class=\"elementor elementor-39872\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3571bad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3571bad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f54c153\" data-id=\"f54c153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eac8c8f elementor-widget elementor-widget-premium-addon-banner\" data-id=\"5eac8c8f\" data-element_type=\"widget\" data-widget_type=\"premium-addon-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"premium-banner-ib premium-banner-min-height premium-banner-animation7 none\">\r\n\t\t\t\t\t\t\t<div class=\"premium-banner-border\">\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bleft premium-banner-brlr\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bright premium-banner-brlr\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-btop premium-banner-brtb\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bottom premium-banner-brtb\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"852\" src=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY.jpg\" class=\"attachment-full size-full wp-image-39882\" alt=\"\" srcset=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY.jpg 1280w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY-300x200.jpg 300w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY-1024x682.jpg 1024w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY-768x511.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-ib-desc\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-desc-centered\">\r\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-banner-ib-title premium_banner_title\"><\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a260fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a260fae\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e26d32\" data-id=\"56e26d32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54226c17 premium-title-icon-row premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"54226c17\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"premium-title-container style2\">\r\n\t\t\t<h5 class=\"premium-title-header premium-title-style2\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-title-icon premium-lottie-animation\" data-lottie-url=\"https:\/\/assets8.lottiefiles.com\/packages\/lf20_pcfclxy8.json\" data-lottie-loop=\"true\" data-lottie-reverse=\"\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11694ee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11694ee0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba1085b\" data-id=\"5ba1085b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a71a5 elementor-widget elementor-widget-text-editor\" data-id=\"92a71a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Playa del Carmen, Quintana Roo, 16 de mayo de 2025.\u2014 El Gobierno Municipal, que encabeza la presidenta Estefan\u00eda Mercado, instal\u00f3 oficialmente la Comisi\u00f3n Especial de Promoci\u00f3n Tur\u00edstica de Playa del Carmen, como parte de las estrategias para consolidar al destino dentro de los principales referentes tur\u00edsticos a nivel internacional.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La sesi\u00f3n inaugural fue presidida por el director de Mercadotecnia Tur\u00edstica y Promoci\u00f3n, Daniel Bellamy Garc\u00eda, quien tom\u00f3 protesta a los nuevos integrantes de la comisi\u00f3n, la cual tendr\u00e1 como principal objetivo elevar el posicionamiento global de Playa del Carmen, impulsando una imagen moderna, diversa y altamente competitiva en los mercados internacionales.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Durante la presentaci\u00f3n, Bellamy Garc\u00eda y la secretaria de Turismo del municipio, Estefan\u00eda Hern\u00e1ndez, expusieron los objetivos clave del Programa Integral de Promoci\u00f3n Tur\u00edstica, el cual contempla una serie de acciones estrat\u00e9gicas para fortalecer la atracci\u00f3n de visitantes y fomentar alianzas globales.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Entre los principales ejes del programa destacan:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Estrategias de comunicaci\u00f3n segmentadas en plataformas digitales internacionales.<\/span><\/li><li><span style=\"font-weight: 400;\">Campa\u00f1as publicitarias en macromedios y medios exteriores digitales.<\/span><\/li><li><span style=\"font-weight: 400;\">Colaboraciones con creadores de contenido e influencers de alto alcance global.<\/span><\/li><li><span style=\"font-weight: 400;\">Red de embajadores locales que proyecten la esencia de Playa del Carmen en el mundo.<\/span><\/li><li><span style=\"font-weight: 400;\">M\u00e1s de 70 eventos culturales, gastron\u00f3micos y deportivos anuales como anclas de atracci\u00f3n tur\u00edstica.<\/span><\/li><li><span style=\"font-weight: 400;\">Convenios y alianzas estrat\u00e9gicas con operadores tur\u00edsticos, aerol\u00edneas y el sector empresarial.<\/span><\/li><li><span style=\"font-weight: 400;\">Desarrollo de un mapa tur\u00edstico interactivo y la iniciativa \u201cPlayenses por el Mundo\u201d.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La instalaci\u00f3n de esta comisi\u00f3n marca un paso significativo hacia una nueva etapa de profesionalizaci\u00f3n y visi\u00f3n internacional del turismo en Playa del Carmen, al alinearse con las mejores pr\u00e1cticas globales y modelos exitosos de destinos l\u00edderes.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u201cQueremos proyectar a Playa del Carmen como un destino de clase mundial, competitivo, diverso y sostenible. Esta comisi\u00f3n representa un compromiso institucional para lograrlo con acciones concretas y medibles,\u201d afirm\u00f3 la secretaria de Turismo, Estefan\u00eda Hern\u00e1ndez.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Con esta iniciativa, el gobierno municipal reafirma su compromiso con el desarrollo econ\u00f3mico sostenible, la generaci\u00f3n de empleo local y la consolidaci\u00f3n de Playa del Carmen como un destino tur\u00edstico globalmente reconocido.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13c160b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13c160b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfab4ae\" data-id=\"bfab4ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ef9509 elementor-widget elementor-widget-gallery\" data-id=\"17ef9509\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:200,&quot;sizes&quot;:[]},&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"17ef9509\" data-elementor-lightbox-title=\"PLAYA 16_MAY(1)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzk4NzksInVybCI6Imh0dHBzOlwvXC90cmFuc2Zvcm1hcnFyb28uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvUExBWUEtMTZfTUFZMS5qcGciLCJzbGlkZXNob3ciOiIxN2VmOTUwOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY1.jpg\" data-width=\"1280\" data-height=\"854\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"17ef9509\" data-elementor-lightbox-title=\"PLAYA 16_MAY(2)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzk4ODAsInVybCI6Imh0dHBzOlwvXC90cmFuc2Zvcm1hcnFyb28uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvUExBWUEtMTZfTUFZMi5qcGciLCJzbGlkZXNob3ciOiIxN2VmOTUwOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY2.jpg\" data-width=\"1280\" data-height=\"853\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"17ef9509\" data-elementor-lightbox-title=\"PLAYA 16_MAY(3)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzk4ODEsInVybCI6Imh0dHBzOlwvXC90cmFuc2Zvcm1hcnFyb28uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvUExBWUEtMTZfTUFZMy5qcGciLCJzbGlkZXNob3ciOiIxN2VmOTUwOSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY3.jpg\" data-width=\"1280\" data-height=\"853\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"17ef9509\" data-elementor-lightbox-title=\"PLAYA 16_MAY\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzk4ODIsInVybCI6Imh0dHBzOlwvXC90cmFuc2Zvcm1hcnFyb28uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNVwvUExBWUEtMTZfTUFZLmpwZyIsInNsaWRlc2hvdyI6IjE3ZWY5NTA5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/05\/PLAYA-16_MAY.jpg\" data-width=\"1280\" data-height=\"852\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Playa del Carmen, Quintana Roo, 16 de mayo de 2025.\u2014 El Gobierno Municipal, que encabeza la presidenta Estefan\u00eda Mercado, instal\u00f3 oficialmente la Comisi\u00f3n Especial de Promoci\u00f3n Tur\u00edstica de Playa del Carmen, como parte de las estrategias para consolidar al destino dentro de los principales referentes tur\u00edsticos a nivel internacional. \u00a0 La sesi\u00f3n inaugural fue presidida [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[32,30],"tags":[],"class_list":["post-39872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-municipios","category-solidaridad"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/39872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/comments?post=39872"}],"version-history":[{"count":4,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/39872\/revisions"}],"predecessor-version":[{"id":39902,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/39872\/revisions\/39902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/media\/39882"}],"wp:attachment":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/media?parent=39872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/categories?post=39872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/tags?post=39872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}