{"id":40757,"date":"2025-06-25T10:21:04","date_gmt":"2025-06-25T15:21:04","guid":{"rendered":"https:\/\/transformarqroo.com\/?p=40757"},"modified":"2025-06-26T10:25:58","modified_gmt":"2025-06-26T15:25:58","slug":"estefania-mercado-y-alianza-ciudadana-impulsan-la-identidad-y-proteccion-de-playa-del-carmen-con-el-comite-guardianes-de-la-ciudad","status":"publish","type":"post","link":"https:\/\/transformarqroo.com\/index.php\/2025\/06\/25\/estefania-mercado-y-alianza-ciudadana-impulsan-la-identidad-y-proteccion-de-playa-del-carmen-con-el-comite-guardianes-de-la-ciudad\/","title":{"rendered":"ESTEFAN\u00cdA MERCADO Y ALIANZA CIUDADANA IMPULSAN LA IDENTIDAD Y PROTECCI\u00d3N DE PLAYA DEL CARMEN CON EL COMIT\u00c9 \u201cGUARDIANES DE LA CIUDAD\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40757\" class=\"elementor elementor-40757\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f76dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f76dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65392a94\" data-id=\"65392a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e7f619 elementor-widget elementor-widget-premium-addon-banner\" data-id=\"56e7f619\" data-element_type=\"widget\" data-widget_type=\"premium-addon-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"premium-banner-ib premium-banner-min-height premium-banner-animation7 none\">\r\n\t\t\t\t\t\t\t<div class=\"premium-banner-border\">\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bleft premium-banner-brlr\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bright premium-banner-brlr\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-btop premium-banner-brtb\"><\/div>\r\n\t\t\t\t\t<div class=\"premium-banner-br premium-banner-bottom premium-banner-brtb\"><\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun.jpg\" class=\"attachment-full size-full wp-image-40771\" alt=\"\" srcset=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun.jpg 1600w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun-300x200.jpg 300w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun-1024x682.jpg 1024w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun-768x512.jpg 768w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun-100x67.jpg 100w, https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun-1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-ib-desc\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-desc-centered\">\r\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-banner-ib-title premium_banner_title\"><\/h3>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c4a9ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c4a9ce5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eea198d\" data-id=\"7eea198d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8604e4 premium-title-icon-row premium-title-color elementor-widget elementor-widget-premium-addon-title\" data-id=\"5c8604e4\" data-element_type=\"widget\" data-widget_type=\"premium-addon-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"premium-title-container style2\">\r\n\t\t\t<h5 class=\"premium-title-header premium-title-style2\">\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-title-icon premium-lottie-animation\" data-lottie-url=\"https:\/\/assets8.lottiefiles.com\/packages\/lf20_pcfclxy8.json\" data-lottie-loop=\"true\" data-lottie-reverse=\"\"><\/div>\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"premium-title-text\" >\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<\/h5>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6581c962 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6581c962\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66cc9195\" data-id=\"66cc9195\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-450ec60d elementor-widget elementor-widget-text-editor\" data-id=\"450ec60d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Playa del Carmen, Quintana Roo, 25 de junio de 2025.\u2014 En un acto lleno de simbolismo, arraigo y visi\u00f3n de futuro, la presidenta municipal de Playa del Carmen, Estefan\u00eda Mercado, encabez\u00f3 la instalaci\u00f3n oficial y la toma de protesta del Comit\u00e9 Guardianes de la Ciudad, una alianza ciudadana pionera que tiene como misi\u00f3n fortalecer la identidad local, proteger el patrimonio y ser motor estrat\u00e9gico en la transformaci\u00f3n tur\u00edstica del municipio.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Desde el auditorio \u201cLeona Vicario\u201d del nuevo Palacio Municipal, la presidenta destac\u00f3 que este comit\u00e9 representa mucho m\u00e1s que una instancia consultiva: es el coraz\u00f3n \u00e9tico de un nuevo modelo de turismo con rostro humano, centrado en la comunidad y en el orgullo de pertenencia.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u201cEl dec\u00e1logo ciudadano no es un documento institucional ni una lista de buenos prop\u00f3sitos; es una gu\u00eda viva que se refleja en personas reales y en ejemplos que nos marcan el camino. Sabemos de d\u00f3nde venimos, pero tambi\u00e9n sabemos hacia d\u00f3nde queremos ir\u201d, expres\u00f3 Estefan\u00eda Mercado.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Durante el evento, se rindi\u00f3 homenaje a ciudadanas y ciudadanos ejemplares que han dejado huella en la historia de Playa del Carmen, y que hoy simbolizan los valores del comit\u00e9:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Do\u00f1a Leonor, fundadora de la 1ra Sur y emblema del arraigo comunitario.<\/span><\/li><li><span style=\"font-weight: 400;\">Gildardo Sosa, pionero que ayud\u00f3 a sembrar comunidad desde los inicios.<\/span><\/li><li><span style=\"font-weight: 400;\">Fidel Parra, habitante hist\u00f3rico de Puerto Aventuras y ejemplo de pertenencia.<\/span><\/li><li><span style=\"font-weight: 400;\">Silvia Reyes, comunicadora que ha dado voz y narrativa a la ciudad.<\/span><\/li><li><span style=\"font-weight: 400;\">Onoc\u00edfero Paredes, maestro formador de generaciones con valores.<\/span><\/li><li><span style=\"font-weight: 400;\">Gerardo Valadez, empresario que impuls\u00f3 el desarrollo tur\u00edstico con sentido social.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">En su toma de protesta, los nuevos Guardianes de la Ciudad asumieron el compromiso de seguir y hacer vida el dec\u00e1logo ciudadano, que contempla principios como:<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Amar a Playa del Carmen por sobre todas las cosas<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Preservar la marca ciudad y la identidad local<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Representar a la ciudadan\u00eda con integridad<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Participar activamente en el desarrollo tur\u00edstico<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Fomentar la participaci\u00f3n social<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Proteger el patrimonio hist\u00f3rico, cultural y natural<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Promover los valores del humanismo<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Salvaguardar los proyectos ciudadanos a largo plazo<\/span><\/p><p><span style=\"font-weight: 400;\">\u2714 Ser promotores de este legado para las nuevas generaciones<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Por su parte, la secretaria de Turismo, Estefan\u00eda Hern\u00e1ndez, subray\u00f3 que ser guardi\u00e1n \u201ces mirar a los ojos del pr\u00f3jimo y ayudar a quien m\u00e1s lo necesita; es luchar hombro a hombro por la libertad y felicidad de nuestro pueblo; es cuidar la transformaci\u00f3n tur\u00edstica, nuestra identidad y nuestra marca ciudad\u201d.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">\u201cGracias, guardianes, por ser hoy los guerreros que har\u00e1n viva nuestra historia y nuestra transformaci\u00f3n\u201d, enfatiz\u00f3.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">El Comit\u00e9 Guardianes de la Ciudad trabajar\u00e1 de manera permanente en coordinaci\u00f3n con el gobierno municipal, el sector tur\u00edstico, la sociedad civil y diversos actores comunitarios, con el objetivo de consolidar un destino m\u00e1s justo, incluyente, sostenible y competitivo.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">El evento cont\u00f3 con la presencia de Luis Herrera, secretario general del Ayuntamiento; Eduardo Asencio, presidente honorario del DIF municipal; integrantes del Cabildo, funcionarios p\u00fablicos e invitados especiales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a397acc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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href=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"47a8e263\" data-elementor-lightbox-title=\"Playa 25_Jun\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDA3NzEsInVybCI6Imh0dHBzOlwvXC90cmFuc2Zvcm1hcnFyb28uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvUGxheWEtMjVfSnVuLmpwZyIsInNsaWRlc2hvdyI6IjQ3YThlMjYzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/transformarqroo.com\/wp-content\/uploads\/2025\/06\/Playa-25_Jun.jpg\" data-width=\"1600\" data-height=\"1066\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Playa del Carmen, Quintana Roo, 25 de junio de 2025.\u2014 En un acto lleno de simbolismo, arraigo y visi\u00f3n de futuro, la presidenta municipal de Playa del Carmen, Estefan\u00eda Mercado, encabez\u00f3 la instalaci\u00f3n oficial y la toma de protesta del Comit\u00e9 Guardianes de la Ciudad, una alianza ciudadana pionera que tiene como misi\u00f3n fortalecer la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[32,30],"tags":[],"class_list":["post-40757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-municipios","category-solidaridad"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/40757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/comments?post=40757"}],"version-history":[{"count":4,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/40757\/revisions"}],"predecessor-version":[{"id":40781,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/posts\/40757\/revisions\/40781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/media\/40771"}],"wp:attachment":[{"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/media?parent=40757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/categories?post=40757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transformarqroo.com\/index.php\/wp-json\/wp\/v2\/tags?post=40757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}