Playa del Carmen, Solidaridad, a 20 de enero del 2022.- Como parte del segundo d\u00eda de actividades de la Feria Internacional de Turismo (FITUR) en Madrid, Espa\u00f1a, la presidenta municipal Lili Campos, que encabeza la delegaci\u00f3n de Solidaridad de la comitiva del Estado, sostuvo reuniones con 46 empresarios, as\u00ed como ministros de turismo de pa\u00edses como Uruguay y Puerto Rico, para consolidar acuerdos que beneficien al municipio en materia de atracci\u00f3n turista e inversi\u00f3n.\u00a0<\/p>\n
A esto se suman otras acciones de fomento a la econom\u00eda local, como el emprendimiento de pymes para impulsar la gastronom\u00eda municipal y del Estado; la promoci\u00f3n del sello \u201cHecho en Playa del Carmen\u201d y la comercializaci\u00f3n del producto estrella \u201cAjedrez Maya\u201d; con ello, se busca consolidar los productos realizados por artesanos del municipio en el \u00e1mbito internacional.<\/p>\n
Al respecto de esta jornada, la presidenta Lili Campos destac\u00f3, en entrevista, el inter\u00e9s hacia el municipio que han mostrado empresarios y autoridades del ramo tur\u00edstico, lo que contribuir\u00e1 a superar lo logrado el a\u00f1o pasado en esta materia, al cerrar con 43 mil 771 habitaciones en operaci\u00f3n, lo que se suma a los 86 mil empleos directos logrados con la apertura de hoteles de gran prestigio, como Nickelodeon Hotels & Resorts Riviera Maya e Xcaret Arte.<\/p>\n
Por ello, indic\u00f3, se espera que, para este a\u00f1o, pese a la pandemia por Covid-19, el municipio supere la ocupaci\u00f3n de 75% que se ten\u00eda estimada, recuperado con ello m\u00e1s de 6 millones de visitantes.<\/p>\n
Finalmente, al realizar visitas de promoci\u00f3n a los stands que participan en este evento, se lograron para el d\u00eda de ma\u00f1ana importantes citas de trabajo con ministros de turismo de Sao Paulo, Chile, Panam\u00e1 y Colombia, a lo que se a\u00f1adir\u00e1n convenios con empresas como \u201cStartupCity Playa del Carmen\u201d, que forma parte de \u201cGlobal StartupCities\u201d, iniciativa que impulsa el emprendimiento a trav\u00e9s del fomento de oportunidades para proyectos con potencial de crecimiento.<\/p>\n
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